Personal information is information that can be used to identify and contact an individual, such as your name, postal or IP address (unless anonymized), telephone number and email address.

When you contact Fiorellina, you may be asked to provide personal information. Fiorellina may use this personal information in accordance with this Privacy Policy. Fiorellina may also combine such data with other information to provide or improve its products, services, content and advertising. This privacy policy applies to the use and services offered on the digital platform

When processing your personal data within the framework of the services offered, Fiorellina strictly adheres to the applicable laws of the Italian State and the Regulation of the European Parliament and of the Council on the protection of personal data. We would therefore like to inform you in detail about what data Fiorellina collects and how it is processed or used below.

By agreeing to the following data protection declaration, you consent to Fiorellina’s collection, processing and use of your personal data in compliance with data protection laws and the following provisions.



Responsible for the collection, processing and use of your personal data within the meaning of Regulation (EU) 2016/679 of the European Parliament and of the Council of April 27, 2016 is

Elisabeth Chytra
Main Road 175
39026 Prad am Stilfser Joch (BZ)


Your data is collected and stored when you contact Fiorellina, when you use the digital platform to process the services you use, for our customer service, technical administration and our own marketing purposes. For this we may require your name, date of birth, address, telephone number, email address and credit card information.

Fiorellina uses personal data to create, develop, provide, deliver and improve its products, services, content and advertising.

Your personal data may be passed on to third parties for order processing if this is for the purpose of contract processing or if you have given your prior consent.

Your data will be stored in accordance with legal regulations. Your data will therefore be deleted unless statutory retention obligations conflict with this, if the data is no longer required to fulfill the purpose for which it was stored, if you assert a deletion claim or if storage is no longer permitted for other legally prescribed reasons.



Fiorellina also collects data that, on its own, does not allow a direct connection to a specific person. Fiorellina reserves the right to collect, use, share and disclose non-personal information.

Fiorellina collects data such as language, age, location, etc. to better understand the behavior of customers/users/advertisers with the aim of improving their products, services and advertising.

Fiorellina collects data about customer activities on its digital platform. This data is aggregated and used as a tool to provide customers with more useful information and to understand which parts of their website, products and services are of most interest to customers/users/advertisers. This aggregated information is considered non-personal information for purposes of this Privacy Policy.

In the event that Fiorellina combines non-personal data with personal data, these data will be treated as personal data for the period of their connection.



The digital platform operated by Fiorellina, online services, interactive programs, emails and advertising materials, hereinafter referred to as the digital platform, may use cookies and other technologies such as pixel tags and web beacons to make the digital platform attractive and to enable the use of certain functions. Cookies are small text files that are stored on your device (computer, cell phone, tablet or other electronic device with which the digital platform can be used).

These technologies allow Fiorellina to better understand the usage behavior of its customers, inform them which parts of their digital platform have been visited, and simplify and measure the effectiveness of advertising. The data collected by Fiorellina using cookies and other technologies is treated as non-personal data. However, if Internet Protocol (IP) addresses or similar identifiers are classified as personal information by applicable law, Fiorellina will treat those identifiers as personal information as well. If non-personal information is combined with personal information, the combined information will be treated as personal information for the purposes of this Privacy Policy.

Fiorellina also uses cookies and other technologies that record personal data when you use its digital platform to provide you with a comfortable and personal experience.

Certain information such as Internet protocol (IP) addresses, browser type and language, Internet service provider (ISP), referring and exit websites and programs, operating system, timestamps and clickstream data is collected automatically. Fiorellina uses this data to manage the Digital Platform, to improve the services and products it offers, to evaluate and analyze trends and to obtain information about user behavior on the Digital Platform. Fiorellina may use the collected data in marketing and advertising services.

Fiorellina uses Google Analytics. This is a web analysis service provided by Google Inc., which uses “cookies”, text files that are stored on your device and which enables your use of the website to be analyzed. The information collected about your use of the digital platform is transmitted to a Google Inc. server in the USA and stored there. The information is used by Google Inc. to evaluate your use of the digital platform, to compile reports on website activity for website operators and to provide other services related to website activity and internet usage. Google Inc. may also transfer this information to third parties if required by law or if third parties process this data on behalf of Google. Under no circumstances will Google Inc. associate the IP address used with other Google Inc. data.

You can prevent the installation of cookies by setting your browser software accordingly; However, Fiorellina would like to point out that in this case you may not be able to fully use all functions of the digital platforms.

You can prevent collection by Google Analytics by clicking on the following link. (Opt-out must be activated with Java script code, which is then integrated into the text). This sets an opt-out cookie that prevents your data from being collected in the future when you visit the website operated by Fiorellina. Please do not delete this cookie as long as you wish to maintain your objection.

Fiorellina also uses Google Analytics to evaluate data from AdWords and the double-click cookie for statistical purposes. If you don’t want this, you can deactivate this via the ad preferences manager (

By signing the privacy policy, you agree to the processing of the data collected about you by Google Inc. and cookies in the manner and for the purposes described above.



In order to be able to detect, prevent and investigate attacks on your digital platform, IP addresses with a time stamp and the URL accessed are stored briefly in log files. Log files in which IP addresses of visitors are stored are automatically deleted after 30 days at the latest.



It may happen that Fiorellina includes third-party content on its digital platform, such as videos from YouTube and graphics from other websites. This always assumes that the providers of this content are aware of the user’s IP address, because without an IP address, they would not be able to send the content to the respective user’s browser. The IP address is therefore required to display this content. Fiorellina is careful to only use content whose respective providers only use the IP address to deliver the content. However, Fiorellina has no influence if third-party providers store the IP address, for example for statistical purposes. As far as Fiorellina is aware of this, users will be informed about it.

A third-party connection is only established by actively clicking on the corresponding “buttons”.



With regard to the objectives stated above, your personal data will be passed on to the following domestic and foreign institutions if necessary for order processing:

  • to employees of Fiorellina, as well as freelancers, companies and consultants who support Fiorellina only within the scope of the aforementioned purpose;
  • to public administrations and authorities, if this is provided for by law;
  • to credit institutions with which Fiorellina maintains business relationships for the management of receivables/liabilities and for financing. The personal data will not be passed on for advertising purposes;
  • to all natural and/or legal entities, public and/or private (legal, administrative and tax consultancy offices, subsidiaries, courts, Chamber of Commerce, etc.);
  • The information intended for publication will be forwarded to interested parties.

The forwarding takes place if it proves to be useful for carrying out our activity and in the manner specified above with the corresponding objectives.



You have the right to find out about the status of your data at any time, as well as to request the change or deletion of your data or to object to data processing. You can view and/or change your personal data online. The disclosure of your personal data occurs on a voluntary basis when you enter it on the Firstavenue website.

The Data Protection Act and European Regulation give you the opportunity to exercise certain rights:

  • to know what personal data the owner holds about you and to obtain information about whether data about you exists, even if it is not yet stored;
  • to find out in an understandable form more detailed information about this data, its origin and the reason and purpose of its processing;
  • Information about the owners and controllers of the processing and the persons and categories of persons to whom such data may be communicated;
  • to confirm, check, correct and complete your data;
  • to oppose, for justified reasons, all or part of the processing of their data, as well as to request their deletion, blocking, transformation into non-personal data; or without a justifiable reason if data is used for the purposes of commercial information, sending advertising material, direct sales, market and opinion research.

You or a person commissioned by you can assert your rights/deletion of data by sending a request to the data controller by sending a letter to the contact address given in section 2.

Fiorellina can refuse to process requests if they are offensive/harassing/insulting/threatening, endanger the personal rights of others, are extremely impractical or if the provision of information is not otherwise provided for under the relevant legal system.



Fiorellina attaches great importance to the security of your personal data. Fiorellina’s data protection practices are in accordance with the applicable laws of the Italian State (Legislative Decree No. 196 of June 30, 2003) and the European Union (Regulation 2016/679 of the European Parliament and of the Council) relating to the protection of natural persons in the Processing of personal data.



This Privacy Policy applies to all services offered by Fiorellina. The Privacy Policy does not apply to services offered by other companies and individuals.